o Market research through customers – prospects - internal stakeholders interviews and competitive intelligence, …
o Go-To-Market strategy and business plan: market segmentation, user and buyer personas definition, positioning and differentiation strategy, product messaging (this includes providing with differentiating product messaging that set us apart from the others in the market), pricing strategy, sales channels definition, and more
o Internal teams enablement and support: educate and empower Marketing, SDR, Sales, Tech, Support teams with products. This includes providing them with compelling sales tools and engaging internal training programs.
o User feedback provisioning to help improving product features and product design to create an even better user experience, and to influence roadmap. This includes structuring internal and external – including users - collaborative processes to foster these feedbacks, through focus groups, customer advisory board or other similar initiatives.
o Product Education: coordinating and producing - when needed - relevant user assistance, training and other product-related materials, ensuring consistency across regions, guaranteeing overtime perfect matching with evolving users’ needs.
10+ years of marketing or product management experience at a fast-growing B2B SaaS company (ideally in Finance or Accounting space)
E-commerce GTMs experience.
BS/BA degree in Marketing, Business, Engineering, or related field (MBA preferred).
Strong technical depth and ability to digest complex problems, to learn new products and to evaluate them in the competitive environment.
People-focused leader with proven ability to build a creative and collaborative team while developing people.
Excellent cross group collaboration skills, excelling at both high-level thinking, influencing and inspiring others to achieve a common goal.
A get-it-done, customer-oriented and business-centric mentality.
Outstanding written and verbal communications and story-telling oriented demonstrated skills. A gift for bringing clarity where there is ambiguity.